Smart Hospital

Analysis and Strategy + Visual and Brand Identity

Smart Hospital is the innovative project developed by the Sant’Orsola Polyclinic in Bologna, aimed at improving the quality of life of its patients, students and workers. It’s a network of services interacting with the city and territory: from mobility to food, from communication to sustainability.

For Sirio SPA, leader of the contract dealers, we’ve carried out an analysis that took in consideration values, philosophy, goals, measures and planned services, defining the strategy and communication plan.

Then we’ve conceived the logo of Smart Hospital and defined and developed the visual concept of the project.

We’ve implemented the concept in the necessary communication tools, starting from the signage of the building sites, flyers and totems. We’ve also made a video on the main aspects of the project for tv channels.